HI, I’M KRISTIN

brand strategist, creative director, and founder of Rove Refinery.

A design expert with a serious case of wanderlust.

For the past 15 years, I’ve been working with the best and most talented creative minds in the design industry. I’ve become a true expert when it comes to branding, working on a wide range of projects from extensive digital landscapes to large-scale signage and environmental experiences. While I’m especially passionate about helping women like myself flourish in their business and get their unique products seen by the right people, whoever you are, whatever your vision, I understand what it takes to create a brand that demands attention—and gets it.

Photography by Grace Walker

Where I’ve Made an Impact

Whole Latte Love

Marketing Art Director

I led the marketing team through a complete redesign of the company’s brand identity, from site assets to social media and revisioned email marketing, using lifestyle photography and elevated yet catchy copy to create a refined aesthetic that appeals to the company’s luxury-seeking audience.

Camuto Group

Supervisor of Graphic Design

I led the graphic design team as we launched a total rebrand in the Fall of 2021, transforming campaigns into unique digital experiences that enhanced brand awareness and engagement through thoughtful web design, email marketing, and paid marketing channels.

G.H. Bass & Co

Graphic Designer

I elevated our email marketing performance through A/B testing and customer behavior analysis, as well as drove high-conversion web asset design, significantly boosting online sales across multiple seasonal promotions.

Loehmann’s Inc.

Art Director

I spearheaded the design and development of various digital and print marketing materials, including email campaigns, web assets, and direct mail to enhance the brand’s presence both on- and offline.

Photography by Grace Walker

Why Rove Refinery?

To rove is to wander, to move about without a fixed destination in mind; journeys like that energize me, inspiring my work in design.

I feed off of the unique energies, architecture, and natural landscapes of new places, drinking in the distinct styles of art, expression, and color I find there. Whether exploring the narrow, winding streets of Hvar or the dense and wild jungles of Pai, I feel more alive than ever discovering somewhere I’ve never been before, trying foods I’ve never tasted, and scanning vistas I could only imagine in my wildest dreams.

From the striped archways of Mezquita de Cordoba that seem to stretch endlessly into the distance to the vibrancy of the pastel, vine-strewn streets of Cartagena and the lush, natural beauty of the Azores, every journey adds a new color to my palette, a new brush to my toolkit.

Just as traveling is my source of creative inspiration, design is my outlet for that creativity. It’s not a job or a hobby for me, but a part of who I am. I will never stop traveling, and so I will always need a canvas on which to paint.

This is where the concept for Rove Refinery was born—I rove, and then refine those experiences into dynamic, eye-catching design for brands looking to stand out in all the right ways. If you’re ready to start your journey towards realizing the ultimate potential of your brand, get in touch—nothing would make me happier than to rove together.