Refreshing a Modern Classic with Whimsy and Sophistication

Already an established name in refined fashion for professional women, Louise et Cie sought to shift focus in order to appeal to a younger audience. As the lead graphic designer on the rebranding project, I worked directly with the art director to create a unique and vibrant identity for the brand. Inspired by the collection’s colors, I built a website that felt more feminine and less architectural while using on-page movement to remain energetic and trend-conscious. When selecting and grouping images for the site, I went for a collage aesthetic that engaged customers and evoked the youthful energy of the target audience. These changes were replicated in the design of emails, social media pages, and showroom videos, resulting in a successful launch which culminated in an experiential event in New York City. 

about the project