about the project
Mercedes Castillo envisioned a luxury lifestyle brand for the independent, imaginative woman with the confidence to be her own muse. Working directly with Mercedes to bring her vision to life, I crafted a website that allowed the sculptural shapes; exaggerated proportions; and rich, emotive colors of her accessories to shine through. Using white space to allow the dramatic and playful nature of her designs to shine through, I created tasteful yet inspiring digital and print assets that fully evoked the ideals of personal expression and creativity inherent in Mercedes’ debut collection.
The debut was featured in
Vogue, Women’s Wear Daily, & Elle,
leading to a successful launch in luxury retailers worldwide, including Neiman Marcus, Nordstrom, Bergdorf Goodman, Yoox, and Mytheresa.
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Whether you need a brand refresh or you're starting from scratch, I’ll guide you through a creative process designed to elevate and align your brand. Let’s start the conversation.
Something Incredible
Let’s Create
Ready to build a brand that looks as good as it performs?