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Bringing a New Fashion Brand to Life Online

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Mercedes Castillo

Designing a Launch for a Modern Luxury Brand

Mercedes Castillo envisioned a luxury lifestyle brand for the independent, imaginative woman with the confidence to be her own muse. Working directly with Mercedes to bring her vision to life, I crafted a website that allowed the sculptural shapes; exaggerated proportions; and rich, emotive colors of her accessories to shine through. Using white space to allow the dramatic and playful nature of her designs to shine through, I created tasteful yet inspiring digital and print assets that fully evoked the ideals of personal expression and creativity inherent in Mercedes’ debut collection. 

about the project

leading to a successful launch in luxury retailers worldwide, including Neiman Marcus, Nordstrom, Bergdorf Goodman, Yoox, and Mytheresa.  

Vogue, Women’s Wear Daily, & Elle,

The debut was featured in

Ready to build a brand that looks as good as it performs?

Let’s Create


Something Incredible

Whether you need a brand refresh or you're starting from scratch, I’ll guide you through a creative process designed to elevate and align your brand. Let’s start the conversation.

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