Elevating Vince Camuto with a Fresh Visual Identity and Digital Presence

As the pandemic wound down and people started emerging from their homes and socializing again, Vince Camuto wanted to inspire women to return to the world stronger than ever. “Be Invincible” was the theme of their relaunch. As the leader of the graphic design team, I brought this vision to life, creating a bold and dynamic digital experience for customers, reducing the amount of white space on the page in favor of dynamic photography. To match the visual energy, I used a mix of serif and sans-serif fonts and replaced soft, figurative language with strong, declarative statements that empowered viewers and established Vince Camuto’s position as a fashion authority. 

about the project